Why Measuring Social Media Buzz Is Not Enough
Measuring your social media campaign is critical. Here is one approach how to be more accountable.
View ArticleUsing Conversion Funnel to Analyse Digital Campaign Effectiveness
An approach for marketers to track, measure, and analyse their visitors' journeys.
View ArticleHelp! I Need a Social Media Strategy
Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started.
View ArticleThe Death of Digital Advertising
It's time the industry paid attention to these six signs.
View ArticleMetrics to Optimise Mobile Campaigns
While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns.
View ArticleKey Web Analytics Metrics and Reporting
A starter's guide to web analytics reporting. Part one in a series.
View ArticleAvinash Kaushik: Only Great Metrics
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.
View ArticleHow Well Am I Actually Doing With My Campaigns?
Consider this approach to measure your email effectiveness.
View ArticleRethinking Search in the Social Age
Consider these four ways to use search in your social media marketing.
View ArticleMetrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff.
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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.”...
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Breaking down silos with the metrics that matter
Last year, we created 16.1 zettabytes of data. To quantify that massive number, think of the amount of storage space on a 16GB iPhone; 16.1 zettabytes of data would fill about 937 billion of them. The...
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Agility, innovation and guacamole: Q+A with Avocados From Mexico’s Ivonne Kinser
Coming into the Super Bowl, Avocados From Mexico is in arguably the most unique position of any advertiser. Produce is a category with very little brand awareness and Avocados From Mexico only sells...
View ArticleStart predicting intent at any moment in the customer journey
Customers are connected and mobile-first, and they’re in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing...
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Using customer lifetime value (CLV) for ecommerce success
30-second summary: Focusing on CLV as a topline metric has a significant impact on a company’s bottom line. Despite this, one UK study found that only 34% of marketers surveyed were aware of the term...
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8 SaaS metrics and KPIs every company should track
30-second summary: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your...
View ArticleThe growing culture of marketing experimentation
30-second summary: The influence of data and analytics on marketing has exploded in recent years, but previous marketing measurement tools fail to provide an accurate and complete picture of what was...
View ArticleThe pros and cons of different attention metrics
30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Signals commonly in use,...
View ArticleFool’s gold – Leaving behind “match rate” as a success metric for identity
30-second summary: Marketers are growing more comfortable with utilizing first-party data in combination with ID resolution or “ID graph” suppliers to fuel their people-based ad campaigns, site...
View Article5 tips for measuring consumer attention in advertising
30-second summary: Looking beyond verification and into consumer attention, you can explore performance indicators that reflect how your ads are driving real business outcomes Use regional and...
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